Lausanne, April 21, 2004.... UIM F1 Powerboat Rights Holder, Idea Marketing S.A have appointed TWI to handle the worldwide broadcast distribution rights for the Championships for 3 years with a further 3 year renewable deal upon completion in 2006.
Under the contract, TWI will exclusively represent the UIM F1 Powerboat Championships across Television, In-Flight, Home Video, Radio, Internet and Mobile rights worldwide. TWI will also represent Idea Marketing's extensive broadcast archive.
Further TWI will act as a non exclusive agent to Idea Marketing with regards to the sale of commercial on-air advertising packages and sponsorship.
TWI will also be handling the satellite coordination and distribution worldwide.
"We are delighted with this appointment. With more than 25 offices throughout the world and an extensive distribution network TWI are well placed to represent the growing sport of UIM Formula 1 Powerboat racing - now the ever increasing fan base will have the opportunity to see the events on television in many countries worldwide and our sponsors will reach an even wider audience," commented Rights Holder Nicolo di San Germano.
For parties interested in TV distribution of the UIM F1 Powerboat Championships please contact Ioris Francini at IMG: ifrancini@imgworld.com